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One of the most critical presentations you would make as a manager is to present your data to senior managers. This presentation could be for
- Presenting data on your team’s performance
- Presenting your idea for approval
- Requesting for budgets
If you are influenced by any of the 3 common myths, you may find your presentation less effective.
Here is a look at the 3 myths that destroy most data presentations, and our recommendations on how you can succeed in data-focused presentations.
Presentation Transcript
- 3 Myths About Presenting Data to Senior Management
- Maybe, you are uncomfortable presenting charts and figures to senior management
But… - If you want your projects to survive the proposal stage…
- If you want to stay alive in the corporate jungle…
- If you want to move up the career ladder…
- You need to learn how to present your data the right way
- Let’s look at the 3 myths that destroy most data presentations…
- MYTH 1: You need to gradually build your numbers story to final climax
So, most presenters love to flaunt their extensive groundwork before coming to the actual point - MYTH 2: Graphs should reflect the thoroughness of your research
Most presenters equate complexity of charts with believability of information - MYTH 3: Numbers speak for themselves
So, most presenters leave it to the audience to draw their own conclusions from their charts and tables - Here is the reality…
- Your audience will NOT…
- Process your data
- Listen long enough
- Draw the conclusions you want
- Your audience…
- …doesn’t have long attention span
- … gets distracted by unexplained data
- …prefers to tune off than to process
- So, here are our 3 recommendations to…
- Get them listening to you
…and give you what you want- Performance
- Ideas
- Proposals
- Promotion
- Budget
- Approvals
- Recommendation 1: Start with the end objective and build your case
End Objective- Promotion
- Budget
- Approvals
- Here is how you move top down…
INEFFECTIVE WAY Past statistics – Proposed Action – Market performance –
Support required – Projections – Quotes – SWOT Analysis – Reasons why action is meaningful – Review parameters – More statistics – Expectations – Summary
A BETTER WAY is to start with proposed action and inform supporting data - When you state your wants upfront…
- I need approval for my project
- I need additional manpower
- I need system support
- Your audience will follow your presentation to weigh the pros and cons of granting your request
- Your story will get you
RESULTS - Recommendation 2: State the conclusion of your graphs in your slide titles
Text explaining sales and details of whatever happened over this quarter and why sales is in all different directions - Your audience will make the inference you want
- Recommendation 3: Use your slides to convey ideas. Details should go in a document handout
You’ll spend time PERSUADING not explaining - When you follow these 3 recommendations to presenting data, you’ll win business and win over your senior management
- Start with end objective
- Write clear conclusions for graphs
- Use slides to convey ideas.
- HAPPY PRESENTING!
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